It was then that she started using Semrush’s keyword research tools. While she was taking guesses, she was missing opportunities to capitalize on what her audience was really searching for online. In 2019, Lindsey realized her content strategy was limited by her own judgement on the best topics and workout titles. In year three of business, I asked myself: I have all this existing content, how do I start making money?” Solution: Keyword Research and SEO Optimization “I spent 80% of my time creating content I thought people liked. Three years later, she found herself with a site full of high-quality, useful content that wasn’t bringing in any revenue.
Nourish move love postpartum abs for free#
While most fitness professionals were selling DVDs with workout plans or access to their apps and online platforms, Lindsey went off the beaten path: she decided to offer all her workouts for free and monetize them with ads - much like recipe bloggers.Īfter launching the website, Lindsey started publishing as many workout posts and videos as she could. Nourish Move Love was founded in 2015 when its owner, Lindsey Bomgren, set to turn her side hustle of teaching group fitness classes into a popular online resource for women. Business Challenge: monetize a website full of content that lacked traction The publication’s target audience is busy women and moms seeking to fit in quick and effective workouts at home with a set of dumbbells. Fitness trainer and NML founder Lindsey Bomgren is passionate about making fitness free and accessible to all women. Nourish Move Love is a health and fitness website that shares free at-home workouts and workout plans.
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